Masin Marketing began operation as a small company with limited resources aiming to become one of the largest suppliers of furniture parts in Singapore. These furnitures parts include wooden sofa legs, stainless steel sofa legs, plastic gliders and customised bentwood or plywood. The founder of the company recognized the need to constantly innovate and keep up to date with the latest trends so as to remain relevant in the market. Holding fast to this value, the inventory of the company expanded exponentially to finally become a one stop station for all furniture manufacturers.

Having cornered the market in less than a decade, the profitability of the company was constrained by the limited domestic market. That was when the founder of the company decided that going international was the only way to build up the company. That was when the expansion of the company involved starting an intensive marketing campaign to build an online presence to reach out to the international market.